Professional home services scheduling platform Jobber runs four distinct programs, each designed to reach different kinds of partners — affiliates, ambassadors, resellers and strategic partners — so that they can maximize partner revenue and reach every potential customer.

Talent acquisition platform Recruitee recently revamped its partner program and has seen an explosion in activity from partners, growing revenue from its partner programs by 5x in the past year, making it one of the company’s most important revenue channels.

Few companies run conferences just for their partners, as sales and marketing CRM software Keap does with its annual PartnerKon event. But it’s not just big events — Keap regularly runs live events on Facebook to support and educate partners with best practices.

Makers of recognizably beautiful forms all around the web, Typeform helps partners sell the value of their product to partners by certifying them through its learning management system, which syncs their certification status back to Typeform’s public partner directory.

If you consume content about partnerships, you’ve probably read or watched something from Ty. He’s dedicated his career not just to growing partnerships at the companies he works at (something he’s been very successful at doing!), but growing the partnerships profession as a whole.